Rejection letters are still trickling in from literary agents, which means I'm on track to self-publish Stone of Names come December. I've commissioned cover art from a professional illustrator, and I'm overjoyed with the results. The cover looks so nice that it would be a shame to just sell it on the Kindle. I'm now considering selling it through print-on-demand as well, through CreateSpace at least. (For anyone reading this blog who's also shopping around for cover art, I highly recommend Karri Klawiter; she turned around quick, high-quality work, and was very accommodating when it came to tweaks and revisions.)
The conventional wisdom among self-publishers seems to be that sales will be slow until you have several books available for purchase under your name. Readers who like one of your books will be more likely to buy the rest. The more books you have available, the more books you're likely to sell to happy readers. A common strategy is to publish a linked series of books and offer the first one for free.
This suggests, of course, that my smart move is to turn Stone of Names into a series. I know what the next two books in this hypothetical series would be about, but I'm more interested in telling a different kind of story. Stone of Names, at heart, is a fairly traditional high fantasy story; I have something more original in mind for my next book. If I get good results from Stone of Names, though, I might be more likely to write those hypothetical next two books.